Are you a Canadian Charity or Nonprofit? You may be eligible for up to $10,000 in grants per month from Google Ads.

Many nonprofit organizations find it challenging to allocate budget on marketing their great services. Budget that could be spent directly on your cause.

One of the options that are out there to help is known as Google Grants. Since 2003, Google Ad Grants has given over $9 billion in free advertising to over 115,000 nonprofits in more than 50 countries. (source)

How do you get started on Google Ads Grant?

1. Confirm your eligibility

2. Register at Tech Soup Canada with your organization email.

3. Add your organization information to your Tech Soup account.

4. Request a Google for Nonprofits account

5. Once approved, set up your ads.

How do I create Google Ads that Stand Out?

Focus on the things that make your organization unique. Don’t focus on getting all of the traffic, focus on getting the right traffic. Also consider your goals. Are you directing people to resources on your website? Or do you want to get them through your doors?



Google uses what’s called a quality score to estimate of the quality of your ads. There are a lot of variables in this calculation, but for beginners it’s best to focus on using the consistent language between your ads, your webpage, and when communicating to your users. And makes sure this language matches what people are actually searching for on Google.

Learn more about best practices optimizing your Quality Score straight from Google.

Do I need to hire someone to manage my ads?

Do you need to? No! Google Ads like many of Google’s offering is designed with the intention as being as easy to use as possible.



Do you want to? Maybe! Do you have enough time in your schedule to learn how to create great ads, as well as monitor and improve them over time? The benefit of hiring outside help is that they are able to stay on top of the latest trends, and strategically adjust your ads to make sure you are getting the most out of the Google Ads Grants program.

Where can I learn how to manage my own Google Grant Ads?

Our recommendation: Go to the source: Google Skillshop. Google provides videos and quizzes on how search works, and how to set up your Ads. Not only is it free, they give you time estimates for each section.



You can even do a free certification from Google in less time than watching a Martin Scorsese movie!