The London Children’s Museum curates powerful play experiences through immersive environments, authentic materials, and meaningful relationships. Advocating for children’s unique perspectives and ways of learning, the Museum celebrated a major milestone in 2024 by relocating to 100 Kellogg Lane, an emerging cultural and entertainment hub in London, Ontario. To mark this occasion, they needed to refresh their website’s homepage design.
The Challenge
The London Children's Museum's goals included:
- Updating the homepage design to reflect their new location.
- Retaining the familiarity of the old site while modernizing its appearance.
- Seamlessly integrating updated branding elements.
- Enhancing the user experience for their grand opening.
Our Approach
We focused on updating the site while maintaining its core identity:
- Subtle updates to the layout brought a fresh yet familiar look to the homepage.
- New branding elements were thoughtfully incorporated throughout, ensuring a cohesive and visually appealing design.
The Outcome
The refreshed homepage launched in time for the grand opening, achieving:
- A vibrant yet familiar design that reflects a fresh start in a new location.
- Cohesive integration of branding elements.
- An engaging experience for both returning and new visitors.
Our work with the London Children's Museum highlights how strategic updates can provide a fresh, modern feeling to a website while staying true to its essence.