"London Symphonia is a professional symphony orchestra committed to performing vibrant and bold musical experiences for London and the region. With a core of 30 players, our versatile group meets the community's needs for quality programming by presenting well-known symphonies, Canadian premieres, and collaborations with some of Canada's finest singer-songwriters. Our vision includes a commitment to artistic excellence, music education, and strong community partnerships."
- London Symphonia
Like many arts organizations, London Symphonia saw unprecedented challenges to their organization as a result of the pandemic. The goal of this project, was to establish a strong, new integrated digital presence with a reimagined website as the hub of their new marketing and communications strategy.
The new website needed to accomplish many things. First and foremost there was a focus on creating a welcoming user-friendly, accessible website to generate revenue, optimize administrative efficiencies, and minimize operating expenses.
The previous London Symphonia website was built with Squarespace, and the organization's technical website needs had grown beyond Squarespace's limitations. Working with rTraction, London Symphonia built a new website on Drupal, to have a content management system that could keep up with their unforgettable concerts.
As with all of our websites, we not only delivered the new website but also comprehensive training to ensure our clients make the most of their new platforms. We worked with the team at London Symphonia to empower them to fully utilize the robust features of their system. Additionally, all our web packages come with ongoing support, including several years of maintenance and assistance to resolve any issues that may arise
Known for their performances, London Symphonia wanted to bring one key aspect of their logo brand identity into a custom design feature on the site; rotating confetti! This was an interesting challenge for our design and development department, and in the end, we achieved a neat effect that brought a bit of flare to the website.
In addition to their new website, we worked with London Symphonia on their social media as part of their new marketing communications strategy! You can read more about how we helped with social here.
We are proud to have launched their new website that can now easily keep up with their busy concert season. Make sure to check out their new website and show your support!