We had the incredible opportunity to work with Ontario’s Southwest (OSW) (also known as Southwest Ontario Tourism Corporation), whose mission is to create a vibrant and inclusive regional tourism sector that balances the needs of visitors, tourism partners, communities, and the environment. Over the last few years, the tourism industry has been impacted in ways that have forced it to pivot in ways it never had before. As a result of this, OSW wants to be able to support the tourism industry so that it remains relevant and competitive, and a driving economic force in the region.

Project

OSW approached rTraction with a working website that they thought could be improved. They wanted to achieve their strategic goals, and highlight their pillars - tourism leadership, tourism supply support, and tourism demand action - in order to achieve their vision. The goals we wanted to achieve through this project were: Building a website that is functional, easy to update, and an amazing resource for those who need it. Beyond this, OSW also wanted a fully functional and accessible website with e-commerce integration in order to meet both current and future needs in an ever-changing and growing industry.